Last updated: 5-November-2025
At Home Improvement Advise, we take the privacy of your information seriously. This Privacy Policy applies between you (the user of the website) and Home Improvement Advise, the owner of the website.
We are committed to showing how we handle your information responsibly and with complete transparency. This Privacy Policy should be read alongside our Terms and Conditions.
By using this website, you agree to all the terms mentioned in this document. Please read it carefully.
Definitions and Interpretations
The following definitions are used in this Privacy Policy.
Data: Any information you submit to the Home Improvement Advise or the information we collect while you visit our website.
Cookies: Small text files put on the user’s device to enhance their browsing experience and track their usage patterns.
Data Protection Laws: Applicable laws that govern and regulate the use of personal data, including GDPR (if applicable).
User/You: Anyone who accesses this site but is not an employee or service provider working for Home Improvement Advise.
Website: The website being used: https://homeimprovementadvise.com/ and any of its subdomains, unless stated otherwise.
Scope of this Privacy Policy
This Policy applies only to your interaction with Home Improvement Advise through this site. It has nothing to do with any third-party websites you may visit through external links.
Data We May Collect
We collect the following data, including your personal details as well.
- Name and email address for newsletter or contact forms
- IP address and device details (automatically collected)
- Usage data, such as pages you visited, time spent on the site, and search behavior
- Cookie data for ad personalization and analytics
We do not collect any payment data, government ID, or other sensitive information.
How Your Data is Collected
The data is collected in two ways.
- Data provided by you when you contact us directly, subscribe to the website’s newsletter, or submit a comment.
- Data collected automatically, such as IP address, usage activity, browser type, and cookies (for details, see “Cookies” section below).
How We Use Your Data
The data required by us from time to time is necessary to provide you with the best experience when using our website. We use your data to
- Improve our website and user experience.
- Respond to queries.
- Send newsletters (only after you voluntarily subscribe).
- Analyse the performance of the site.
- Display relevant advertisements through Google AdSense.
We may use your data for the purposes mentioned above only if we deem it necessary to do so for legitimate reasons. If you do not agree with this, you have the right to object under certain circumstances (see the section “Your Rights” below).
Google AdSense and Advertising
We collaborate with Google AdSense, which may use cookies to
- Limit repeat advertisements.
- Personalize ads based on your browsing behavior.
- Measure how ads are performing.
Sharing Your Data
We may share your data with the following groups for specific reasons.
- Analytics and performance tools (for instance, Google Analytics) to understand how our users interact with our website and improve their experience.
- Advertising networks (for example, Google AdSense) to display only relevant, personalized, and non-intrusive ads.
- Email delivery or newsletter providers (only if you subscribe) to manage and send email updates and newsletters you have subscribed to receive.
We do not sell, rent, or trade your information to any third parties.
Data Security
We implement reasonable technological security measures to protect your data, such as secure servers. However, no system is entirely protected. Therefore, share any personal details at your own discretion.
Data Retention
We retain your data as long as stated in this Policy. You can request deletion at any time (see “Your Rights” below). Even if we delete the data, it may remain present at backup or archival media for legal and regulatory purposes.
Your Rights
You have the right to
- Request a copy of your data
- Withdraw consent or unsubscribe from newsletters
- Request correction or deletion
- Request that we stop using your data for analytics and advertising
To exercise your right, you can contact us at any time.
Links to Other Websites
Home Improvement Advise provides links to other websites from time to time. We do not have any control over those websites or the content they publish. This Privacy Policy does not apply to these third-party websites. We recommend you read their Privacy Policy before using them.
Cookies
This website uses cookies to
- Improve browsing experience
- Monitor usage patterns
- Support personalized ads
The following are the cookies we use.
- Strictly necessary cookies that are required for the basic operation of Home Improvement Advise.
- Functionality cookies that allow our site to remember your preferences.
- Analytical/ Performance cookies that allow us to understand how users interact with the website.
- Advertising/ Targeting cookies that are used to display ads based on your interests.
Managing Cookies
You can control, disable, or delete cookies through your web browser history. Please note that doing so may affect the website’s functionality or performance.
Changes to This Privacy Policy
We may change this Privacy Policy from time to time. The “Last Updated” details will always be present on the page to show when the document was revised and changed.
Contact Us
If you have any queries related to this Privacy Policy, you can get in touch here: https://homeimprovementadvise.com/contact/